{"id":3353,"date":"2023-06-06T10:24:33","date_gmt":"2023-06-06T10:24:33","guid":{"rendered":"https:\/\/rfblegal.co.uk\/?post_type=insight&p=3353"},"modified":"2025-06-19T13:23:20","modified_gmt":"2025-06-19T13:23:20","slug":"ai-logolari-ve-ti%cc%87cari%cc%87-markalar-mulki%cc%87yet-ve-sorumluluk","status":"publish","type":"insight","link":"https:\/\/rfblegal.co.uk\/tr\/icgoruler\/ai-logolari-ve-ti%cc%87cari%cc%87-markalar-mulki%cc%87yet-ve-sorumluluk\/","title":{"rendered":"Yapay Zeka, Logolar ve Ticari Marka: M\u00fclkiyet ve Sorumlulukta Gezinme"},"content":{"rendered":"

Kanun<\/strong><\/p>\n\n\n\n

Trademarks come in various forms, often appearing as images (such as the iconic Nike Tick logo\/figurative trademark) or catchy phrases (like Nike’s famous “Just Do It” motto\/literal trademark). Before a logo<\/a> obtains trademark registration, it is considered a graphic work under the Copyright, Design, and Patent Act of 1988 (Section 4(1)(a)). This means that from its inception, the logo holds immediate artistic copyright protection (Section 1(1)(c) of the same act). The importance<\/a> of this point is that copyright is an automatic right<\/a> bestowed upon creation in England<\/a>, but a Trademark is a registered right, as it offers further protections<\/a> to its owners for a specific use, in this case trade, hence the name \u201ctrademark\u201d. This distinction between copyright and trademark is crucial to understanding<\/a> the different levels of protection offered to creators and businesses.<\/p>\n\n\n\n

\u00d6rnek Bir Kullan\u0131m Vakas\u0131<\/strong><\/h2>\n\n\n\n

Yarat\u0131c\u0131 bir yolculu\u011fa \u00e7\u0131kal\u0131m ve premium bir hesapta MidJourney kullanarak \u2018St. Roid\u2019 adl\u0131 bir spor giyim \u015firketi i\u00e7in bir logo (hem de harika bir logo) olu\u015fturdu\u011funuz bir senaryo hayal edelim. \u0130\u015fte ortaya b\u00f6yle bir \u015fey \u00e7\u0131kt\u0131:<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n

Kredi: MidJourney\/Anonim Sanat\u00e7\u0131<\/p>\n\n\n\n

(Daha sonra Logo 1'i d\u00fczenleyerek \u00fczerinde yeni bir telif hakk\u0131 daha elde etmeye \u00e7al\u0131\u015ft\u0131k).<\/em><\/p>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n

Kredi: Anonim Sanat\u00e7\u0131<\/p>\n\n\n\n

Mesele: \u015eeytan ayr\u0131nt\u0131da gizlidir<\/strong><\/h2>\n\n\n\n

As a starting point whenever using any AI platform, please read its T&Cs before utilising it and creating an image, sounds or other content. This is because each AI platform will<\/a> grant differing rights to the image you have created through your prompts.<\/p>\n\n\n\n

Let’s take a closer look at the scenario using MidJourney (at the time of this article the T&C\u2019s of MidJourney) and the distinct experiences of two types of users: the Paid<\/a> User (PU) and the Non-Paying User (NPU). Interestingly, both categories come with their own unique ‘Monkey Paw’ predicaments.<\/p>\n\n\n\n

\u00dccretli Kullan\u0131c\u0131:<\/strong><\/h3>\n\n\n\n

Under MidJourney’s terms and conditions<\/a>, a Paid User (PU) is granted ownership and rights to the image created through prompts. That said, the key issue is that MidJourney reserves the right to use and sublicence the image or content created by the PU in any way it deems fit. Consequently, while the PU retains ownership, they do not possess a complete monopoly over the image compared to if they had created it entirely from scratch. The concern arises from the licensing agreement<\/a> that MidJourney holds. In the event that someone else creates a similar or identical image on MidJourney (although unlikely, it remains a possibility), or if MidJourney decides to license the intellectual property<\/a> rights of your logo to third parties, the PU will have limited recourse to prevent the use of their logo by these parties.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

-Midjourny Hizmet Ko\u015fullar\u0131<\/a><\/em><\/strong> (tarih 2 Haziran)<\/p>\n\n\n\n

\u00d6deme Yapmayan Kullan\u0131c\u0131:<\/strong><\/h3>\n\n\n\n

When an NPU creates an image or logo on MidJourney, they won\u2019t own the image. Therefore, any application to register the IP or enforcing<\/a> your right to prevent others from using it, is practically impossible.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sorumluluk<\/strong><\/h2>\n\n\n\n

Bir AI Platformu kullan\u0131rken kar\u015f\u0131la\u015f\u0131lan son sorun, Platformunda olu\u015fturulan g\u00f6r\u00fcnt\u00fc\/i\u00e7erikteki herhangi bir sorun i\u00e7in hi\u00e7bir sorumluluk kabul etmemeleridir. \u00dc\u00e7\u00fcnc\u00fc bir taraf\u0131n yasal bir talepte bulunmas\u0131 gibi talihsiz bir durumda, durumu ele alma sorumlulu\u011fu \u00dccretli Kullan\u0131c\u0131ya veya \u00d6deme Yapmayan Kullan\u0131c\u0131ya d\u00fc\u015fmektedir. Bu sorumluluk varsay\u0131m\u0131, devam etmekte olan StabilityAI davas\u0131 gibi davalarda a\u00e7\u0131k\u00e7a g\u00f6r\u00fclmektedir (rapor edildi\u011fi \u00fczere Reuters makalesi<\/a>), ilgili potansiyel riskleri vurgulamaktad\u0131r.<\/p>\n\n\n\n

Therefore, even if a PU holds the copyright to a logo, there exists the possibility that the logo may inadvertently infringe upon another<\/a> person’s copyright due to the underlying modeling techniques used. This is exemplified by the situation with StabilityAI. It underscores the need for users to be cautious and aware of potential copyright infringements that could arise from the AI platform’s algorithms and processes.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sorun nedir?<\/strong><\/h2>\n\n\n\n

Basit bir ifadeyle, bir logo olu\u015fturmak i\u00e7in MidJourney kullan\u0131m\u0131, bu logonun fikri m\u00fclkiyet (IP) haklar\u0131 \u00fczerinde tam m\u00fclkiyet ve kontrol s\u0131n\u0131rlamalar\u0131 ile birlikte gelir. Bu, telif hakk\u0131 ihlali i\u00e7in potansiyel sorumlulukla birle\u015fti\u011finde, bir kullan\u0131c\u0131n\u0131n logoyu ticari marka olarak kaydettirme, belirli \u00fc\u00e7\u00fcnc\u00fc taraflara kar\u015f\u0131 uygulama ve hatta yasal i\u015flemlerden ka\u00e7\u0131nma yetene\u011fini \u00f6nemli \u00f6l\u00e7\u00fcde etkileyebilir.<\/p>\n\n\n\n

Bir NPU iseniz, bir logoyu Ticari Marka olarak tescil ettirme imkan\u0131n\u0131z, logonun telif hakk\u0131na sahip olmad\u0131\u011f\u0131n\u0131z ve ticari markay\u0131 tescil ettirme ba\u015fvurunuz bir ba\u015fkas\u0131n\u0131n telif hakk\u0131n\u0131 ihlal etti\u011finiz i\u00e7in engellenebilece\u011fi i\u00e7in 1994 tarihli Ticari Marka Yasas\u0131'n\u0131n s5(4) maddesi uyar\u0131nca reddedilebilir.<\/p>\n\n\n\n

this case MidJourney\u2019s). Additionally, the application by an NPU for trademarking the image\/logo may be made invalid because the image used is not being used on a good faith basis (i.e., the NPU does not have the IP rights in the logo) when submitting your application to IPO. It’s important to note that the StabilityAI issue can affect both NPUs and PUs, adding an ilave<\/a> layer of concern.<\/p>\n\n\n\n

PU'nun, 1994 tarihli Ticari Marka Yasas\u0131 s5(4) ile ilgili yukar\u0131daki sorunu ya\u015famayaca\u011f\u0131 veya iyi niyet beyan\u0131 vermeyece\u011fi ileri s\u00fcr\u00fclmektedir. Bununla birlikte, bir PU, logosundaki telif hakk\u0131n\u0131n bir tekelden yararlanmayaca\u011f\u0131 ve potansiyel olarak PU'nun logosunun kendi kontrolleri d\u0131\u015f\u0131nda \u00fc\u00e7\u00fcnc\u00fc taraflara lisanslanmas\u0131na maruz kalmas\u0131 riskiyle kar\u015f\u0131 kar\u015f\u0131yad\u0131r. Bu riski ele almak i\u00e7in, PU'lar logo \u00fczerindeki haklar\u0131ndan feragat etmek i\u00e7in MidJourney ile m\u00fczakere etme ve \u00f6deme yapma se\u00e7ene\u011fine sahiptir. \u00d6rne\u011fin, Logo 1 tescil edilmi\u015fse, ba\u015fka bir MidJourney kullan\u0131c\u0131s\u0131 taraf\u0131ndan yeniden olu\u015fturulabilir veya MidJourney taraf\u0131ndan \u00fc\u00e7\u00fcnc\u00fc bir tarafa lisanslanabilir. B\u00f6yle bir durumda, ba\u015fka bir taraf\u00e7a kullan\u0131labilecek bir logoya (veya tescilli bir ticari markaya) sahip olman\u0131n anlam\u0131 ne olacakt\u0131r? Bu nedenle Logo 2 olu\u015fturuldu ve en az\u0131ndan k\u0131smen MidJourney'in lisans\u0131n\u0131n d\u0131\u015f\u0131nda yeni bir telif hakk\u0131 olu\u015fturmay\u0131 ama\u00e7lad\u0131.<\/p>\n\n\n\n

Sonu\u00e7<\/strong><\/h2>\n\n\n\n

To put it bluntly: User beware. Read the T&Cs and do not buy into the social media hype, as the devil is in the details<\/a> with AI platforms (and also Crypto).<\/p>\n\n\n\n

\u0130ki logonun olu\u015fturulmas\u0131 bir amaca hizmet etmektedir: bizim veya \u00f6zellikle anonim sanat\u00e7\u0131n\u0131n Logo 1 i\u00e7in MidJourney'den yararland\u0131\u011f\u0131n\u0131 g\u00f6stermek ve ayn\u0131 zamanda Photoshop arac\u0131l\u0131\u011f\u0131yla ayr\u0131 bir Logo 2'nin geli\u015ftirilmesinin sanat\u00e7\u0131ya potansiyel olarak ayr\u0131 bir telif hakk\u0131 varl\u0131\u011f\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 vurgulamak. Bu ayr\u0131 telif hakk\u0131 varl\u0131\u011f\u0131 MidJourney taraf\u0131ndan alt lisanslanamaz veya kullan\u0131lamaz.<\/p>\n\n\n\n

It is worth noting that the greater the distinction between an image and its AI-inspired counterpart, the stronger and more robust the individual<\/a> copyright claim becomes. By showcasing both logos, we emphasize the importance of establishing a unique and distinguishable identity to strengthen one’s copyright claim over their creative work.<\/p>\n\n\n\n

If you have further questions, or require legal brand advice or strategy, please contact<\/a> either:<\/p>\n\n\n\n

Rebecca Roberts<\/a> veya Mansour Mansour<\/a>.<\/em><\/strong><\/p>\n\n\n\n

TL;DR:<\/strong><\/h2>\n\n\n\n

- MidJourney ve StabilityAI gibi yapay zeka platformlar\u0131 h\u0131zl\u0131 bir \u015fekilde logo ve i\u00e7erik olu\u015fturabilir.<\/p>\n\n\n\n

- Ticari markalar, i\u015fletmeler taraf\u0131ndan kullan\u0131lan logolar\u0131 ve ifadeleri korur.<\/p>\n\n\n\n

- Telif hakk\u0131 logolar\u0131 otomatik olarak korur, ancak ticari marka tescili daha fazla yasal koruma sa\u011flar.<\/p>\n\n\n\n

- Yapay zeka platformu h\u00fck\u00fcm ve ko\u015fullar\u0131, kullan\u0131c\u0131lara tan\u0131nan haklar bak\u0131m\u0131ndan farkl\u0131l\u0131k g\u00f6sterir.<\/p>\n\n\n\n

- MidJourney'in \u00fccretli kullan\u0131c\u0131lar\u0131 logoya sahip olabilir, ancak MidJourney logoyu alt lisanslarsa veya ba\u015fkalar\u0131 benzer logolar olu\u015fturursa s\u0131n\u0131rl\u0131 kontrole sahip olurlar.<\/p>\n\n\n\n

- MidJourney'in \u00f6deme yapmayan kullan\u0131c\u0131lar\u0131 olu\u015fturduklar\u0131 logolar\u0131n sahibi de\u011fildir.<\/p>\n\n\n\n

- Yapay zeka platformlar\u0131, olu\u015fturulan i\u00e7erikle ilgili sorunlar i\u00e7in hi\u00e7bir sorumluluk kabul etmez.<\/p>\n\n\n\n

- MidJourney'i kullanmak fikri m\u00fclkiyet haklar\u0131 \u00fczerindeki sahipli\u011fi ve kontrol\u00fc s\u0131n\u0131rlayabilir.<\/p>\n\n\n\n

- Olas\u0131 telif hakk\u0131 sorunlar\u0131ndan ka\u00e7\u0131nmak i\u00e7in yapay zeka platformlar\u0131n\u0131n h\u00fck\u00fcm ve ko\u015fullar\u0131n\u0131 okumak ve anlamak \u00f6nemlidir.<\/p>\n\n\n\n

\u00b7 Creating distinct and unique logos strengthens copyright claims<\/a>.<\/p>\n\n\n\n

- Kullan\u0131c\u0131lar, yapay zeka platformlar\u0131 ve fikri m\u00fclkiyet ile u\u011fra\u015f\u0131rken dikkatli olmal\u0131 ve yasal tavsiye almal\u0131d\u0131r.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Ek Bilgi<\/strong><\/h3>\n\n\n\n