{"id":3280,"date":"2023-09-21T16:33:54","date_gmt":"2023-09-21T16:33:54","guid":{"rendered":"https:\/\/rfblegal.co.uk\/?post_type=insight&p=3280"},"modified":"2025-07-01T13:15:09","modified_gmt":"2025-07-01T13:15:09","slug":"cocuk-etki%cc%87leyi%cc%87ci%cc%87ler-ve-ti%cc%87cari%cc%87-zorluklar","status":"publish","type":"insight","link":"https:\/\/rfblegal.co.uk\/tr\/icgoruler\/cocuk-etki%cc%87leyi%cc%87ci%cc%87ler-ve-ti%cc%87cari%cc%87-zorluklar\/","title":{"rendered":"\u00c7ocuk Etkileyiciler ve Ticari Zorluklar"},"content":{"rendered":"

G\u00fcn\u00fcm\u00fcz\u00fcn h\u0131zl\u0131 online i\u00e7erik yaratma d\u00fcnyas\u0131nda dikkat \u00e7ekici bir trend ortaya \u00e7\u0131k\u0131yor: gen\u00e7 influencer'lar sahnenin merkezinde yer al\u0131yor. Genellikle Z ku\u015fa\u011f\u0131 merakl\u0131lar\u0131 taraf\u0131ndan daha iyi anla\u015f\u0131lan bu yeni yeti\u015fen internet y\u0131ld\u0131zlar\u0131, ilgi \u00e7ekici vlog'lar\u0131 ve dikkat \u00e7ekici sosyal medya i\u00e7erikleriyle b\u00fcy\u00fck takip\u00e7i kitleleri olu\u015fturuyor. <\/em><\/p>\n\n\n\n

\u00c7ocuk influencer'lar alt\u0131 ya\u015f\u0131na kadar inebiliyor (\u00f6rne\u011fin Instagram'da 4,2 milyon takip\u00e7isi olan Elle Lively McBroom'u ele alal\u0131m!) Ancak en b\u00fcy\u00fck \u015fampiyon Ryan Kaji'dir. 34 milyon YouTube abonesi<\/strong><\/a>. Peki ya s\u0131rr\u0131? Oyuncaklar\u0131n kutular\u0131n\u0131 a\u00e7mak ve oyun zaman\u0131 maceralar\u0131n\u0131 payla\u015fmak tabii ki! <\/em><\/p>\n\n\n\n

Yet, handling<\/a> global<\/a> fame and fortune is no small feat for a commercially untrained child. So, what are the commercial rights of a child influencer, and to what extent can they override the authority of those with parental responsibility over them? <\/em><\/p>\n\n\n\n

\u00c7ocuk Etkileyicilerin \u0130\u015fi <\/strong><\/h2>\n\n\n\n

Surprisingly, these young stars hold significant commercial sway, rivalling small and medium-sized businesses in terms of income and value. Some parents<\/a> dive headfirst into this journey, taking on quasi-managerial roles, overseeing social media accounts, negotiating contracts, and producing content, all while their child continues to build and sell their brand.
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\u00c7ocuk Etkileyiciler ve Ticari S\u00f6zle\u015fmeler <\/strong><\/h2>\n\n\n\n

Child influencers primarily thrive on sponsorship<\/a> deals with major brands like Nickelodeon and Mattel (Ryan Kaji is a shining example). Payment usually lands in a designated account under the child’s name or in their parents’ hands to manage in trust<\/a>. <\/p>\n\n\n\n

Yasal olarak konu\u015fursak, bir \u00e7ocuk influencer \u0130ngiliz Hukuku kapsam\u0131nda s\u00f6zle\u015fmelerle ba\u011flanabilir mi? Biraz a\u00e7al\u0131m: <\/p>\n\n\n\n

- \u0130htiya\u00e7lar i\u00e7in S\u00f6zle\u015fmeler<\/strong>: Yiyecek, i\u00e7ecek, giyecek, konaklama ve ila\u00e7 vb. d\u00fc\u015f\u00fcn\u00fcn; <\/p>\n\n\n\n

- Beneficial<\/a> S\u00f6zle\u015fmeler<\/strong>: Bunlar \u00e7\u0131rakl\u0131k, e\u011fitim ve \u00e7e\u015fitli hizmetleri kapsar. <\/p>\n\n\n\n

Bir s\u00f6zle\u015fme her iki kategoriye de girmiyorsa, re\u015fit olmayan ki\u015fi s\u00f6zle\u015fmeyi ge\u00e7ersiz k\u0131lma se\u00e7ene\u011fine sahip olabilir. Ancak bu, di\u011fer yeti\u015fkin taraf\u0131n s\u00f6zle\u015fmeye ba\u011fl\u0131 olarak sorumlu kalmayaca\u011f\u0131 anlam\u0131na gelmez. S\u00f6zle\u015fmeler, \u00f6zellikle \u00f6nemli mali kazan\u00e7 a\u00e7\u0131s\u0131ndan \u00e7ocu\u011fa a\u00e7\u0131k bir fayda sa\u011fl\u0131yorsa da uygulanabilir. Bu t\u00fcr s\u00f6zle\u015fmeler, \u00e7ocuk oyuncular i\u00e7in yap\u0131lan yetenek anla\u015fmalar\u0131na benzemekle birlikte, baz\u0131 kamu incelemelerini de beraberinde getirebilir 
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Platformlar ve Hesaplar\u0131 <\/strong><\/h2>\n\n\n\n

Thanks to age restrictions set by Data<\/a> Protection Laws, a child influencer typically can’t officially own their social media account (as stated in the T&Cs). This measure aims to protect underage users and the platforms themselves. Thus, parents’ consent is key to creating and managing the profile, with income usually belonging to the account holder, subject to any legal obligations with third parties. 
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Fikri M\u00fclkiyette Gezinme<\/strong> <\/h2>\n\n\n\n

While there’s no age restriction on creating intellectual property<\/a>, child influencers are unlikely to own copyright over their own work, though in certain circumstance the influencer may have intellectual \u00f6zellik<\/a> rights in the form of Performans Haklar\u0131<\/strong> (s180(2) Telif Hakk\u0131 Tasar\u0131m ve Patent Yasas\u0131<\/em>), but that is for another<\/a> article. It’s typically the parents who film or produce the content who hold the rights, even in cases where a third-party production company is used. 
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Kurumsal Yap\u0131lanman\u0131n G\u00fcc\u00fc <\/strong><\/h2>\n\n\n\n

For influencers’ parents, using corporate<\/a> structures is a smart move to mitigate legal risks and ensure tax efficiency. The company, not the individual<\/a>, takes<\/a> the lead in contracts with sponsors, and income is channelled into the company, which can then be paid<\/a> out in dividends. While there’s no age restriction on owning shares, there is on company directorship, so parents usually take on this role while the child is appointed as a shareholder. 
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Aile Dinamiklerinde Gezinme <\/strong><\/h2>\n\n\n\n

Her ailede anla\u015fmazl\u0131klar ya\u015fanmas\u0131 ka\u00e7\u0131n\u0131lmazd\u0131r. Ancak bu anla\u015fmazl\u0131klar, ailesinin gelir ve itibar\u0131n\u0131n anahtar\u0131n\u0131 elinde tutan bir \u00e7ocuk influencer etraf\u0131nda d\u00f6nd\u00fc\u011f\u00fcnde ne olur? \u00c7ocu\u011fun kariyeri, ebeveynlerin haklar\u0131 ile dengelenmelidir. Ebeveyn Sorumlulu\u011fu<\/strong> (PR), ana hatlar\u0131yla 1989 \u00c7ocuk Yasas\u0131 B\u00f6l\u00fcm 3(1)<\/em>. <\/p>\n\n\n\n

These rights include determining education, medical decisions<\/a>, name changes, accessing records, travel consent, legal representation, and religious upbringing. PR extends to the child’s property, potentially affecting their role as an influencer. <\/p>\n\n\n\n

In the event relations sour between a child influencer and their parents, it can spell doom for the Child\u2019s burgeoning business<\/a>. See \u201cInfluencer Ebeveynler ve \u00c7ocukluklar\u0131 \u0130\u00e7erik Haline Getirilen \u00c7ocuklar<\/em><\/strong><\/a>\u201d. <\/p>\n\n\n\n

Two critical issues emerge: first, what if both parents can’t agree on the child influencer\u2019s role? Second, what rights do parents have over the commercial side, extending to finances, exposure, and privacy<\/a> concerns? Consider ‘Harry’, a 12-year-old influencer with over 500,000 followers. His parents hold diametrically opposite views on his influencer status. Whilst she is supportive, his father worries about<\/a> its impact on Harry’s education and future. <\/p>\n\n\n\n

This decision squarely falls under PR, potentially shaping Harry’s life<\/a> in profound ways. In the event the parents cannot agree, one parent may apply to the family court to step in as an objective party and decide in the child\u2019s best interest. In reaching a decision, a court will<\/a> take various factors into account including age, time commitments, and safeguarding children’s professional rights before they reach the age of consent. <\/p>\n\n\n\n

Recent reports highlight a d\u00fczenleyici<\/a> gap in UK child labour<\/a> laws, leaving child influencers without adequate protection. Some have become primary income sources for their families, yet they lack the same protections<\/a> as child entertainers. <\/p>\n\n\n\n

While there’s currently limited case law on this Madde<\/a>, the surge in child influencers is likely to lead to a whole can of legal worms, making this an area well worth following.<\/p>\n\n\n\n

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If you require assistance with Commercial or Family law issues, our dedicated teams are ready to destek<\/a> you.<\/strong><\/em><\/p>\n\n\n\n

Bize Ula\u015f\u0131n:<\/strong><\/em><\/h2>\n\n\n\n