{"id":6557,"date":"2025-07-08T13:56:03","date_gmt":"2025-07-08T13:56:03","guid":{"rendered":"https:\/\/rfblegal.co.uk\/?post_type=knowledge-base&#038;p=6557"},"modified":"2026-04-20T16:19:46","modified_gmt":"2026-04-20T16:19:46","slug":"hoe-bescherm-je-een-logo-in-het-verenigd-koninkrijk","status":"publish","type":"knowledge-base","link":"https:\/\/rfblegal.co.uk\/nl\/kennisbasis\/hoe-bescherm-je-een-logo-in-het-verenigd-koninkrijk\/","title":{"rendered":"Hoe bescherm je een logo in het Verenigd Koninkrijk?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/rfblegal.co.uk\/nl\/diensten\/persoonlijk-recht\/zakelijk\/investeren-in-bedrijven\/\">Investing<\/a> into the protection of your logo is&nbsp;an important step&nbsp;in securing your brand, whether you are just starting up or you already have an established <a href=\"https:\/\/rfblegal.co.uk\/nl\/inzichten\/vragen-en-antwoorden-over-zakelijke-contracten\/\">business<\/a>. Your logo is a representation of brand identity and helps customers to differentiate your products from others in the market, fostering increased customer loyalty and <a href=\"https:\/\/rfblegal.co.uk\/nl\/categorie\/vertrouwensdiensten\/\">trust<\/a>.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als er geen adequate bescherming is, is uw logo kwetsbaar voor mogelijk misbruik en namaak, zonder dat u over voldoende juridische middelen beschikt om hiertegen op te treden. Bovendien verhoogt een beschermd logo de waarde van uw bedrijf mocht u het ooit willen verkopen.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A logo in the UK can be protected as a&nbsp;trade mark, an unregistered&nbsp;trade mark&nbsp;and under copyright law, depending on its nature. We hope that from this article you gain an <a href=\"https:\/\/rfblegal.co.uk\/nl\/kennisbasis\/een-kort-inzicht-in-geschillen-over-nalatenschappen\/\">insight<\/a> into the differences between these types and the <a href=\"https:\/\/rfblegal.co.uk\/nl\/inzichten\/overbruggingskrediet-de-voordelen-en-risicos-begrijpen\/\">advantages<\/a> van <a href=\"https:\/\/rfblegal.co.uk\/nl\/inzichten\/new-financial-year-guide-2026-ensuring-your-business-legal-documents-are-up-to-date\/\">ensuring<\/a> you have the best legal protection possible.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Handelsmerk&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Registering your logo as a&nbsp;trade mark&nbsp;gives you the exclusive <a href=\"https:\/\/rfblegal.co.uk\/nl\/inzichten\/het-voorkeursrecht-belangrijke-inzichten-voor-verhuurders-en-huurders\/\">right<\/a> to use it in connection with your business\u2019s goods or services.&nbsp;&nbsp;A registered&nbsp;trade mark&nbsp;gives you the right to take legal action against anyone who uses your logo without <a href=\"https:\/\/rfblegal.co.uk\/nl\/inzichten\/ronald-fletcher-baker-llp-selborne-chambers-krijgt-toestemming-voor-beroep-in-verzekeringspremiezaak\/\">permission<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dit biedt ook een meerwaarde voor uw bedrijf. Het kan een belangrijke troef worden die de reputatie en marktpositie van uw bedrijf versterkt. Bovendien weerhoudt het concurrenten ervan soortgelijke logo\u2019s te gebruiken, waardoor het unieke karakter van uw merk behouden blijft.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Een merk kan niet alleen logo\u2019s omvatten, maar ook namen, woordgroepen, geluiden en kleuren (of een combinatie daarvan). Er gelden echter beperkingen voor wat er kan worden geregistreerd, zoals aanstootgevende of te beschrijvende elementen en generieke vormen.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Stappen voor de registratie:&nbsp;&nbsp;<\/strong>&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Controleer of er al een soortgelijk merk bestaat (een bestaand soortgelijk merk kan ertoe leiden dat uw aanvraag wordt aangevochten of afgewezen);\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kies de juiste categorie\u00ebn (dit hangt af van de aangeboden goederen of diensten en moet goed worden doordacht om volledige bescherming te garanderen);\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Begrijpen\u00a0<em>waar\u00a0<\/em>u wilt dat het logo wordt beschermd (hetzij alleen bij het UKIPO, hetzij ook in andere rechtsgebieden);\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meld je online aan en betaal de bijbehorende kosten; en\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor (elke aanvraag wordt onderzocht, gepubliceerd en er kan bezwaar tegen worden gemaakt. Als er geen bezwaren worden ingediend, wordt uw merk doorgaans na enkele maanden geregistreerd).\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Looptijd en verlenging&nbsp;&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De bescherming van een handelsmerk geldt in het Verenigd Koninkrijk voor een periode van 10 jaar en kan voor onbepaalde tijd worden verlengd. Het is belangrijk om goed in de gaten te houden wanneer u het merk moet verlengen, zodat de bescherming niet vervalt.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Omgaan met bezwaren&nbsp;&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;UK Intellectual Property&nbsp;Office (UKIPO)&nbsp;may raise objections during the examination phase of your application&nbsp;for a <a href=\"https:\/\/rfblegal.co.uk\/nl\/inzichten\/ai-logos-en-handelsmerken-navigeren-door-eigendom-en-aansprakelijkheid\/\">trademark<\/a>. These objections often relate to the distinctiveness of your logo or similarities to existing&nbsp;trade marks. Addressing these challenges promptly can help&nbsp;maintain&nbsp;your application\u2019s progress.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kwesties rond onderscheidend vermogen: als uw logo als te algemeen wordt beschouwd, kunt u overwegen het te herontwerpen om het uniekere karakter te versterken.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conflicting\u00a0trade marks: Provide <a href=\"https:\/\/rfblegal.co.uk\/nl\/inzichten\/sectie-28-het-toenemende-gebruik-van-vooraf-opgenomen-bewijs-in-strafzaken-deel-2\/\">evidence<\/a> or arguments\u00a0demonstrating\u00a0distinct differences between your logo and existing\u00a0trade marks.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Formaliteiten: Zorg ervoor dat alle verstrekte documenten en informatie juist en volledig zijn om administratieve bezwaren van het IPO te voorkomen.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You should also&nbsp;maintain&nbsp;clear records of the logo\u2019s creation,&nbsp;usage&nbsp;and any licencing <a href=\"https:\/\/rfblegal.co.uk\/nl\/inzichten\/qa-share-purchase-agreements\/\">agreements<\/a>. By proactively resolving these issues, you can increase your chances of a successful registration&nbsp;with the IPO.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Omgaan met inbreukkwesties&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you discover that another party is using your registered logo without permission, you should take steps to <a href=\"https:\/\/rfblegal.co.uk\/nl\/kennisbasis\/financiele-compensatie-waarom-zou-je-de-voorzichtigheid-niet-even-aan-de-kant-schuiven\/\">remedy<\/a> this as quickly as possible. Infringement can damage your brand\u2019s reputation and incur further costs to remedy later.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regularly&nbsp;monitoring&nbsp;the market for any <a href=\"https:\/\/rfblegal.co.uk\/nl\/inzichten\/wijzigingen-aanbrengen-zonder-toestemming-de-juridische-risicos-van-ongeoorloofde-verbouwingen-aan-een-gehuurd-pand\/\">unauthorised<\/a> use of your logo <a href=\"https:\/\/rfblegal.co.uk\/nl\/inzichten\/kan-een-testament-mijn-eerdere-overeenkomsten-annuleren\/\">zal<\/a> allow you to act swiftly. You can set up alerts using online tools to&nbsp;notify you&nbsp;of any similar&nbsp;trade mark&nbsp;applications or misuse and should conduct regular audits.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Auteursrecht&nbsp;&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Logo\u2019s die originele artistieke elementen bevatten, worden automatisch door het auteursrecht beschermd als een artistiek werk. Om auteursrechtelijke bescherming te genieten, moet het logo een origineel en creatief ontwerp zijn. Als uw logo in aanmerking komt als een beschermd artistiek werk, beschikt u over exclusieve rechten, waaronder het recht om het te verveelvoudigen en het kopi\u00ebren ervan te verbieden.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In het Verenigd Koninkrijk bestaat er geen formele registratie voor auteursrechten, dus je moet in staat zijn om het auteurschap en de datum van creatie aan te tonen, mocht er in de toekomst een geschil ontstaan. Een andere beperking is dat deze bescherming alleen geldt voor het kopi\u00ebren van het ontwerp, en niet voor het commerci\u00eble gebruik ervan door anderen.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De duur van de bescherming hangt af van het soort werk en van wanneer en door wie het is gemaakt. Voor artistieke werken geldt dat het auteursrecht geldt gedurende het leven van de maker plus 70 jaar vanaf het einde van het jaar waarin hij of zij is overleden.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are&nbsp;seeking&nbsp;to rely only on copyright <a href=\"https:\/\/rfblegal.co.uk\/nl\/inzichten\/rechten-en-bescherming-van-minderheidsaandeelhouders\/\">protections<\/a> for your logo, you should bear in mind who created it. If it&nbsp;was&nbsp;an employee in the course of their employment, the logo would usually belong to the employer, thus protecting your intellectual property. However, if created by a third party e.g. a freelancer, ownership does not automatically pass to the business.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Niet-geregistreerd merk&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Als u uw logo niet als merk registreert, kunt u toch automatisch rechten hebben. Uw logo kan dan worden beschouwd als een \u2018niet-geregistreerd merk\u2019.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If these rights are infringed, your recourse for <a href=\"https:\/\/rfblegal.co.uk\/nl\/inzichten\/overbruggingskrediet-geschillen-hoe-om-te-gaan-met-wanbetalingen-handhaving-en-oneerlijke-voorwaarden\/\">enforcement<\/a> is under the common law tort of \u2018passing off\u2019.&nbsp;To succeed in a passing off claim you need to prove:&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Goodwill (de reputatie die het logo heeft opgebouwd);\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Misleiding (iemand anders heeft uw logo gebruikt op een manier waardoor klanten denken dat de diensten of goederen van u afkomstig zijn, terwijl dat niet het geval is); en\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Schade (u hebt schade geleden of zult waarschijnlijk schade lijden als gevolg hiervan, bijvoorbeeld omzetverlies).\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Voordelen van het registreren van een merk&nbsp;&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hieronder volgen de belangrijkste voordelen van het registreren van uw logo als merk:&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You do not need to prove the points above relating to unregistered marks when <a href=\"https:\/\/rfblegal.co.uk\/nl\/inzichten\/tenuitvoerlegging-van-een-buitenlands-vonnis-in-engeland-en-wales-checklist-voor-tenuitvoerlegging-volgens-het-gewoonterechtstelsel\/\">enforcing<\/a>. You simply need to show that you are the owner of the registered mark;\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>U kunt rekenen op de handhaving door het UKIPO;\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>De bescherming geldt in het hele Verenigd Koninkrijk, en niet alleen daar waar uw merk bekend is (in tegenstelling tot een niet-geregistreerd merk);\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Het waarborgt het gebruik van het logo in het handelsverkeer (in tegenstelling tot bescherming die uitsluitend op het auteursrecht berust);\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Het voorkomt dat anderen een merk gebruiken dat \u2018verwarrend veel op het betreffende merk lijkt\u2019;\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>U beschikt over een openbaar geregistreerd eigendomsbewijs, waardoor geschillen eenvoudiger kunnen worden opgelost;\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Investeerders en kopers kunnen duidelijk zien dat u de eigenaar bent van uw logo, wat uw bedrijf aantrekkelijker maakt;\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Je kunt inbreuken voorkomen door het symbool \u2018\u00ae\u2019 te gebruiken zodra je merk is geregistreerd;\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Je kunt je logo in licentie geven, bijvoorbeeld voor samenwerkingsverbanden; en\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>U kunt de dekking voor onbepaalde tijd verlengen.\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusie&nbsp;&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Het feit dat u kunt vertrouwen op de bescherming van een geregistreerd merk biedt tal van voordelen voor uw merk. Het helpt u om uw merk toekomstbestendig te maken tegen namaak en verwarrende, gelijkende merken die een grote impact op uw bedrijf kunnen hebben. Na de registratie is het belangrijk om de verlengingen goed in de gaten te houden en regelmatig te controleren op inbreuken, zodat u snel kunt handelen.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als uw logo ook onder de noemer \u2018kunstwerk\u2019 valt, is dit de beste bescherming voor uw logo: de combinatie van merkregistratie en auteursrechtelijke bescherming biedt een breder scala aan rechten. De merkregistratie beschermt het logo als merkidentificatie en het gebruik ervan in het handelsverkeer, en het auteursrecht beschermt het ontwerp zelf bovendien tegen kopi\u00ebren.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als u advies nodig heeft over hoe u uw logo het beste kunt beschermen, neem dan gerust contact met ons op.<\/p>","protected":false},"author":11,"featured_media":6819,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-6557","knowledge-base","type-knowledge-base","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Investing into the protection of your logo is an important step in securing your brand, whether you are just starting up or you already have an established business. 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