{"id":6557,"date":"2025-07-08T13:56:03","date_gmt":"2025-07-08T13:56:03","guid":{"rendered":"https:\/\/rfblegal.co.uk\/?post_type=knowledge-base&#038;p=6557"},"modified":"2026-04-20T16:19:46","modified_gmt":"2026-04-20T16:19:46","slug":"comment-proteger-un-logo-au-royaume-uni","status":"publish","type":"knowledge-base","link":"https:\/\/rfblegal.co.uk\/fr\/base-de-connaissances\/comment-proteger-un-logo-au-royaume-uni\/","title":{"rendered":"Comment prot\u00e9ger un logo au Royaume-Uni"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Investir dans la protection de votre logo est une \u00e9tape importante dans la s\u00e9curisation de votre marque, que vous soyez en phase de d\u00e9marrage ou que vous ayez d\u00e9j\u00e0 une entreprise bien \u00e9tablie. Votre logo repr\u00e9sente l'identit\u00e9 de votre marque et aide les clients \u00e0 diff\u00e9rencier vos produits des autres sur le march\u00e9, ce qui favorise la fid\u00e9lit\u00e9 et la confiance des clients.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En l'absence d'une protection ad\u00e9quate, votre logo est vuln\u00e9rable \u00e0 d'\u00e9ventuelles utilisations abusives et copies, sans recours juridique suffisant pour y rem\u00e9dier. En outre, un logo prot\u00e9g\u00e9 augmente la valeur de votre entreprise si vous souhaitez la vendre.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au Royaume-Uni, un logo peut \u00eatre prot\u00e9g\u00e9 en tant que marque commerciale, marque non enregistr\u00e9e et en vertu de la loi sur le droit d'auteur, en fonction de sa nature. Nous esp\u00e9rons que cet article vous permettra de mieux comprendre les diff\u00e9rences entre ces types de protection et les avantages qu'il y a \u00e0 s'assurer la meilleure protection juridique possible.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marque d\u00e9pos\u00e9e&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'enregistrement de votre logo en tant que marque vous donne le droit exclusif de l'utiliser en relation avec les produits ou services de votre entreprise.  Une marque enregistr\u00e9e vous donne le droit d'intenter une action en justice contre toute personne qui utilise votre logo sans autorisation.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle apporte \u00e9galement une valeur ajout\u00e9e \u00e0 votre entreprise. Le logo peut devenir un atout important, renfor\u00e7ant la r\u00e9putation de votre entreprise et sa position sur le march\u00e9. En outre, il dissuade les concurrents d'utiliser des logos similaires, pr\u00e9servant ainsi le caract\u00e8re unique de votre marque.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une marque peut couvrir non seulement des logos, mais aussi des noms, des phrases, des sons et des couleurs (ou une combinaison de ceux-ci). Il y a toutefois des limites \u00e0 ce qui peut \u00eatre enregistr\u00e9, notamment tout ce qui est offensant, trop descriptif ou les formes g\u00e9n\u00e9riques.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marche \u00e0 suivre pour l'inscription :&nbsp;&nbsp;<\/strong>&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Effectuer une recherche sur une marque similaire existante (une marque similaire existante peut entra\u00eener la contestation ou le refus de votre demande) ;\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choisir les bonnes cat\u00e9gories (cela d\u00e9pend des produits ou services offerts et doit \u00eatre bien r\u00e9fl\u00e9chi pour garantir une protection totale) ;\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprendre\u00a0<em>o\u00f9\u00a0<\/em>vous souhaitez que le logo soit prot\u00e9g\u00e9 (que ce soit uniquement par l'UKIPO ou par d'autres juridictions) ;\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faire une demande en ligne et payer les frais associ\u00e9s ; et\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Surveiller (chaque demande est examin\u00e9e, publi\u00e9e et peut faire l'objet d'une opposition. Si aucune opposition n'est soulev\u00e9e, votre marque est enregistr\u00e9e, g\u00e9n\u00e9ralement apr\u00e8s quelques mois).\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dur\u00e9e et renouvellement&nbsp;&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La protection d'une marque dure dix ans au Royaume-Uni et peut \u00eatre renouvel\u00e9e ind\u00e9finiment. Il est important de se tenir au courant des dates de renouvellement afin que la protection ne tombe pas en d\u00e9su\u00e9tude.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Traiter les objections&nbsp;&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'Office britannique de la propri\u00e9t\u00e9 intellectuelle (UKIPO) peut soulever des objections au cours de la phase d'examen de votre demande de marque. Ces objections portent souvent sur le caract\u00e8re distinctif de votre logo ou sur des similitudes avec des marques existantes. Le fait de r\u00e9pondre rapidement \u00e0 ces objections peut contribuer \u00e0 maintenir l'avancement de votre demande.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Probl\u00e8mes de sp\u00e9cificit\u00e9 : Si votre logo est jug\u00e9 trop g\u00e9n\u00e9rique, envisagez de le redessiner pour le rendre plus unique.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marques en conflit : Fournissez des preuves ou des arguments d\u00e9montrant des diff\u00e9rences distinctes entre votre logo et les marques existantes.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Formalit\u00e9s : Veillez \u00e0 ce que tous les documents et informations fournis soient exacts et complets afin d'\u00e9viter toute objection administrative de la part de l'OIP.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devez \u00e9galement tenir des registres pr\u00e9cis de la cr\u00e9ation du logo, de son utilisation et de tout accord de licence. En r\u00e9solvant ces questions de mani\u00e8re proactive, vous augmentez vos chances d'enregistrer votre logo avec succ\u00e8s aupr\u00e8s de l'OIP.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Traitement des questions d'infraction&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous d\u00e9couvrez qu'un tiers utilise votre logo enregistr\u00e9 sans autorisation, vous devez prendre des mesures pour y rem\u00e9dier le plus rapidement possible. L'infraction peut nuire \u00e0 la r\u00e9putation de votre marque et entra\u00eener des co\u00fbts suppl\u00e9mentaires pour y rem\u00e9dier ult\u00e9rieurement.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En surveillant r\u00e9guli\u00e8rement le march\u00e9 pour d\u00e9tecter toute utilisation non autoris\u00e9e de votre logo, vous pourrez agir rapidement. Vous pouvez mettre en place des alertes \u00e0 l'aide d'outils en ligne pour vous informer de toute demande de marque similaire ou de tout usage abusif, et vous devriez proc\u00e9der \u00e0 des audits r\u00e9guliers.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Droit d'auteur&nbsp;&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les logos qui contiennent des \u00e9l\u00e9ments artistiques originaux sont automatiquement prot\u00e9g\u00e9s par le droit d'auteur en tant qu'\u0153uvre artistique. Pour \u00eatre prot\u00e9g\u00e9 par le droit d'auteur, le logo doit \u00eatre original et cr\u00e9atif. Si votre logo peut \u00eatre consid\u00e9r\u00e9 comme une \u0153uvre artistique prot\u00e9g\u00e9e, vous disposez de droits exclusifs, y compris le droit de le reproduire et d'en emp\u00eacher la copie.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il n'existe pas d'enregistrement officiel des droits d'auteur au Royaume-Uni. Vous devez donc \u00eatre en mesure de prouver la paternit\u00e9 de l'\u0153uvre et la date de cr\u00e9ation, en cas de litige futur. Une autre limite est que cette protection ne couvre que la copie du dessin ou mod\u00e8le, et non son utilisation par d'autres dans le commerce.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La dur\u00e9e de la protection d\u00e9pend du type d'\u0153uvre, de la date et de la personne qui l'a cr\u00e9\u00e9e. Pour les \u0153uvres artistiques, le droit d'auteur dure toute la vie du cr\u00e9ateur, plus 70 ans \u00e0 compter de la fin de l'ann\u00e9e de son d\u00e9c\u00e8s.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez vous appuyer uniquement sur les protections du droit d'auteur pour votre logo, vous devez garder \u00e0 l'esprit qui l'a cr\u00e9\u00e9. S'il s'agit d'un employ\u00e9 dans le cadre de son emploi, le logo appartient g\u00e9n\u00e9ralement \u00e0 l'employeur, ce qui prot\u00e8ge votre propri\u00e9t\u00e9 intellectuelle. En revanche, s'il a \u00e9t\u00e9 cr\u00e9\u00e9 par un tiers, par exemple un travailleur ind\u00e9pendant, la propri\u00e9t\u00e9 n'est pas automatiquement transf\u00e9r\u00e9e \u00e0 l'entreprise.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marque non enregistr\u00e9e&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous n'enregistrez pas votre logo en tant que marque, il se peut que des droits en d\u00e9coulent automatiquement. Votre logo peut \u00eatre consid\u00e9r\u00e9 comme une \u2018marque non enregistr\u00e9e\u2019.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cas de violation de ces droits, vous pouvez recourir au d\u00e9lit civil de \u2018passing off\u2019. Pour obtenir gain de cause dans une plainte pour \"passing off\", vous devez prouver ce qui suit&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Goodwill (r\u00e9putation \u00e9tablie dans le logo) ;\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fausse d\u00e9claration (quelqu'un d'autre a utilis\u00e9 votre logo d'une mani\u00e8re qui a fait croire aux clients que les services ou les biens \u00e9taient les v\u00f4tres, alors qu'ils ne l'\u00e9taient pas) ; et\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dommage (vous avez subi ou risquez de subir un dommage, par exemple une perte de chiffre d'affaires).\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Avantages de l'enregistrement d'une marque&nbsp;&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voici les principaux avantages de l'enregistrement d'une marque pour votre logo :&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous n'avez pas besoin de prouver les points ci-dessus relatifs aux marques non enregistr\u00e9es lors de l'application de la loi. Vous devez simplement d\u00e9montrer que vous \u00eates le propri\u00e9taire de la marque enregistr\u00e9e ;\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous pouvez compter sur l'action de l'UKIPO ;\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La protection s'applique \u00e0 l'ensemble du Royaume-Uni, et non pas seulement \u00e0 l'endroit o\u00f9 se trouve la r\u00e9putation de votre marque (contrairement \u00e0 une marque non enregistr\u00e9e) ;\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Il prot\u00e8ge l'utilisation du logo dans le commerce (contrairement \u00e0 la protection offerte par le droit d'auteur) ;\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elle emp\u00eache les tiers d'utiliser une marque \u2018similaire au point de pr\u00eater \u00e0 confusion\u2019 ;\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous disposez d'une preuve de propri\u00e9t\u00e9, enregistr\u00e9e publiquement, ce qui simplifie la r\u00e9solution des litiges ;\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les investisseurs et les acheteurs voient clairement que vous \u00eates propri\u00e9taire de votre logo, ce qui rend votre entreprise plus attrayante ;\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous pouvez pr\u00e9venir les infractions en utilisant le symbole \u2018\u00ae\u2019, une fois qu'il a \u00e9t\u00e9 enregistr\u00e9 ;\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous pouvez mettre votre logo sous licence, par exemple pour des collaborations ; et\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous pouvez renouveler la protection ind\u00e9finiment.\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion&nbsp;&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le fait de pouvoir compter sur la protection d'une marque enregistr\u00e9e pr\u00e9sente de nombreux avantages pour votre marque. Elle vous aide \u00e0 vous pr\u00e9munir contre les imitations et les marques similaires pr\u00eatant \u00e0 confusion, qui pourraient avoir un impact important sur votre entreprise. Une fois la marque enregistr\u00e9e, il est important de se tenir au courant des renouvellements et de v\u00e9rifier r\u00e9guli\u00e8rement s'il y a des infractions afin de pouvoir agir rapidement.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre logo rel\u00e8ve \u00e9galement de la cat\u00e9gorie des \u2018\u0153uvres artistiques\u2019, il s'agit de la meilleure protection pour votre logo : la combinaison de l'enregistrement de la marque et de la protection par le droit d'auteur offre un \u00e9ventail plus large de droits. L'enregistrement de la marque prot\u00e8ge le logo en tant qu'identifiant de la marque et son utilisation dans le commerce, et le droit d'auteur prot\u00e8ge en outre le dessin lui-m\u00eame contre la copie.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez besoin de conseils sur la meilleure fa\u00e7on de prot\u00e9ger votre logo, n'h\u00e9sitez pas \u00e0 nous contacter.<\/p>","protected":false},"author":11,"featured_media":6819,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-6557","knowledge-base","type-knowledge-base","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Investing into the protection of your logo is an important step in securing your brand, whether you are just starting up or you already have an established business. 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