{"id":3280,"date":"2023-09-21T16:33:54","date_gmt":"2023-09-21T16:33:54","guid":{"rendered":"https:\/\/rfblegal.co.uk\/?post_type=insight&p=3280"},"modified":"2025-07-01T13:15:09","modified_gmt":"2025-07-01T13:15:09","slug":"ninos-influyentes-y-retos-comerciales","status":"publish","type":"insight","link":"https:\/\/rfblegal.co.uk\/es\/perspectivas\/ninos-influyentes-y-retos-comerciales\/","title":{"rendered":"Ni\u00f1os influyentes y retos comerciales"},"content":{"rendered":"

En el vertiginoso mundo actual de la creaci\u00f3n de contenidos en l\u00ednea, est\u00e1 surgiendo una tendencia notable: los j\u00f3venes influencers se est\u00e1n convirtiendo en el centro de atenci\u00f3n. Estas estrellas de Internet en ciernes, a menudo mejor comprendidas por sus compa\u00f1eros entusiastas de la Generaci\u00f3n Z, acumulan enormes seguidores a trav\u00e9s de atractivos vlogs y contenidos en redes sociales que llaman la atenci\u00f3n. <\/em><\/p>\n\n\n\n

Los ni\u00f1os influyentes pueden tener hasta seis a\u00f1os (por ejemplo, Elle Lively McBroom, que tiene la friolera de 4,2 millones de seguidores en Instagram). Pero el vigente campe\u00f3n es Ryan Kaji, que cuenta con m\u00e1s de 34 millones de suscriptores en YouTube<\/strong><\/a>. \u00bfY su secreto? Abrir cajas de juguetes y compartir aventuras de juego, \u00a1por supuesto! <\/em><\/p>\n\n\n\n

Yet, handling<\/a> global<\/a> fame and fortune is no small feat for a commercially untrained child. So, what are the commercial rights of a child influencer, and to what extent can they override the authority of those with parental responsibility over them? <\/em><\/p>\n\n\n\n

El negocio de los ni\u00f1os influyentes <\/strong><\/h2>\n\n\n\n

Surprisingly, these young stars hold significant commercial sway, rivalling small and medium-sized businesses in terms of income and value. Some parents<\/a> dive headfirst into this journey, taking on quasi-managerial roles, overseeing social media accounts, negotiating contracts, and producing content, all while their child continues to build and sell their brand.
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Ni\u00f1os influyentes y contratos comerciales <\/strong><\/h2>\n\n\n\n

Child influencers primarily thrive on sponsorship<\/a> deals with major brands like Nickelodeon and Mattel (Ryan Kaji is a shining example). Payment usually lands in a designated account under the child’s name or in their parents’ hands to manage in trust<\/a>. <\/p>\n\n\n\n

Desde el punto de vista jur\u00eddico, \u00bfpuede un ni\u00f1o influencer estar vinculado por contratos en virtud del Derecho ingl\u00e9s? Desglos\u00e9moslo: <\/p>\n\n\n\n

- Contratos de bienes de primera necesidad<\/strong>: Piensa en comida, bebida, ropa, alojamiento y medicinas, etc; <\/p>\n\n\n\n

- Beneficial<\/a> Contratos<\/strong>: Abarcan el aprendizaje, la educaci\u00f3n y diversos servicios. <\/p>\n\n\n\n

Si un contrato no entra en ninguna de las dos categor\u00edas, el menor puede tener la opci\u00f3n de anularlo. Eso no quiere decir, sin embargo, que la otra parte adulta no siga siendo contractualmente responsable. Los contratos tambi\u00e9n pueden ejecutarse si aportan un beneficio claro al menor, especialmente en t\u00e9rminos de ganancia econ\u00f3mica sustancial. Estos tipos de contratos son similares a los de los actores infantiles, aunque pueden ser objeto de cierto escrutinio p\u00fablico. 
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Plataformas y sus cuentas <\/strong><\/h2>\n\n\n\n

Thanks to age restrictions set by Data<\/a> Protection Laws, a child influencer typically can’t officially own their social media account (as stated in the T&Cs). This measure aims to protect underage users and the platforms themselves. Thus, parents’ consent is key to creating and managing the profile, with income usually belonging to the account holder, subject to any legal obligations with third parties. 
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Navegar por la propiedad intelectual<\/strong> <\/h2>\n\n\n\n

While there’s no age restriction on creating intellectual property<\/a>, child influencers are unlikely to own copyright over their own work, though in certain circumstance the influencer may have intellectual propiedad<\/a> rights in the form of Derechos de ejecuci\u00f3n<\/strong> (s180(2) Ley de Propiedad Intelectual, Dise\u00f1os y Patentes<\/em>), but that is for another<\/a> article. It’s typically the parents who film or produce the content who hold the rights, even in cases where a third-party production company is used. 
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El poder de la estructuraci\u00f3n empresarial <\/strong><\/h2>\n\n\n\n

For influencers’ parents, using corporate<\/a> structures is a smart move to mitigate legal risks and ensure tax efficiency. The company, not the individual<\/a>, takes<\/a> the lead in contracts with sponsors, and income is channelled into the company, which can then be paid<\/a> out in dividends. While there’s no age restriction on owning shares, there is on company directorship, so parents usually take on this role while the child is appointed as a shareholder. 
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Din\u00e1micas familiares <\/strong><\/h2>\n\n\n\n

En cualquier familia surgen desacuerdos. Pero \u00bfqu\u00e9 ocurre cuando esos desacuerdos giran en torno a un hijo influyente, que tiene las llaves de los ingresos y la reputaci\u00f3n de su familia? La carrera profesional del ni\u00f1o debe equilibrarse con los derechos de los padres, conocidos como Responsabilidad parental<\/strong> (PR), descrita en Art\u00edculo 3(1) de la Ley del Menor de 1989<\/em>. <\/p>\n\n\n\n

These rights include determining education, medical decisions<\/a>, name changes, accessing records, travel consent, legal representation, and religious upbringing. PR extends to the child’s property, potentially affecting their role as an influencer. <\/p>\n\n\n\n

In the event relations sour between a child influencer and their parents, it can spell doom for the Child\u2019s burgeoning business<\/a>. See \u201cLos padres influyentes y los ni\u00f1os que convirtieron su infancia en contenido<\/em><\/strong><\/a>\u201d. <\/p>\n\n\n\n

Two critical issues emerge: first, what if both parents can’t agree on the child influencer\u2019s role? Second, what rights do parents have over the commercial side, extending to finances, exposure, and privacy<\/a> concerns? Consider ‘Harry’, a 12-year-old influencer with over 500,000 followers. His parents hold diametrically opposite views on his influencer status. Whilst she is supportive, his father worries about<\/a> its impact on Harry’s education and future. <\/p>\n\n\n\n

This decision squarely falls under PR, potentially shaping Harry’s life<\/a> in profound ways. In the event the parents cannot agree, one parent may apply to the family court to step in as an objective party and decide in the child\u2019s best interest. In reaching a decision, a court will<\/a> take various factors into account including age, time commitments, and safeguarding children’s professional rights before they reach the age of consent. <\/p>\n\n\n\n

Recent reports highlight a normativa<\/a> gap in UK child labour<\/a> laws, leaving child influencers without adequate protection. Some have become primary income sources for their families, yet they lack the same protections<\/a> as child entertainers. <\/p>\n\n\n\n

While there’s currently limited case law on this asunto<\/a>, the surge in child influencers is likely to lead to a whole can of legal worms, making this an area well worth following.<\/p>\n\n\n\n

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If you require assistance with Commercial or Family law issues, our dedicated teams are ready to apoyo<\/a> you.<\/strong><\/em><\/p>\n\n\n\n

P\u00f3ngase en contacto con nosotros:<\/strong><\/em><\/h2>\n\n\n\n